TURNING OUR CLIENTS INTO THOUGHT LEADERS AND SOUGHT AFTER EXPERTS
Publishing Penned Articles – Case Study
We have a 98% rate of getting our clients published in key publications for their prospect audiences. We work with editors to interest them in publishing written articles by our attorney clients, oftentimes, resulting in more than one publications interested in an article. Clients enjoy the increased SEO presence from their published articles which also often get republished in blogs, LinkedIn and Twitter. Their articles underscore their expertise to the media and are helpful to internal Marcomm teams reaching out to prospects.
As an example, we were working with an attorney that specializes in antidumping. He had noticed that a number of antidumping orders had been placed on numerous raw materials coming out of China including specialty metals. These metals are used by a variety of industries so we were able to contact editors regarding an article abstract at multiple targeted publications across several industries. He received requests to write the article from editors at several different industry publications. Because of this, he was able to write different versions of the article based on the publications’ audience. The media interest he received from this ONE article abstract pitch is listed below.
MEDIA INTEREST IN ARTICLE
- ICIS Chemical Business
- BreakBulk Magazine
- Risk Management Magazine
- Industry Week Online
- Recycling Today
- Transport Topics
- Electronics Supply and Manufacturing
- Furniture World
- Air Cargo World
- Waterways Journal
- Business Excellence Online Magazine