Crisis communications is often an under-appreciated aspect of public relations. In today’s real-time world of instant media, reputation matters more than ever and it can be lost in an instant. When news goes viral almost instantly, organizations need to be ready to respond to any PR crisis quickly and efficiently, using all available mediums.
Successful crisis communications involves the capacity to move quickly and strategically. At the SolutionPR, we make sure our clients can communicate effectively and successfully during a crisis.
Our staff boasts broad experience from newsrooms to boardrooms. We move quickly with a “war room” mentality to provide crisis management pr that has been battle tested.
Crisis Communications Services we provide in this area include:
- Crisis Strategy and Plan Development
- Message Creation
- Proactive War Room Media Relations
- Media Training
- Media and Social Media Monitoring
- Online Reputation Management
- Third-party Validators and Alliances
If your organization is facing a crisis communications issue, The SolutionPR can help you before it spirals out of control. Contact us today to get out and in front of the issue.
Client Testimonial – Todd Hennis, Owner, San Juan Corporation / Gold King Mine
In August 2015 the President of San Juan Corp was on vacation when he got a call from his environmental lawyer, “Todd, the Company’s Gold King Mine has been blown out by an EPA contractor, releasing 3 million gallons of metal-laden water that’s turned the Animas River bright orange. The plume is now headed for New Mexico and Utah, and the New York Times has requested an interview”.
The President was stunned.
He did that first interview before he got home. It lasted 45 minutes, and the journalist didn’t understand a word. After all, it was the first seriously high-risk media interview of the President’s life; the technical, regulatory, and historical, conditions that led to the blowout were complex; and despite the EPA’s admission of guilt for the actual release, people were inclined to assume, incorrectly, that San Juan Corp shared in the guilt.
Clearly, the President had to go on the offensive with the media. However, he needed to take out a story that was accurate, concise, and easily understood by the layman. He asked Wendy Greenwald of The SolutionPR for help.
A day later, Wendy took him through 2 hours of media training, and she raced him through a blitz of non-stop interviews spanning leading local and national TV, radio, and print media outlets for several days. Best of all, across all of those channels and in the subsequent retelling of the story by others, it has been clear and consistent.
The rapid release of the story to strategic and wide-ranging media outlets not only allowed San Juan Corp to ensure truthful coverage on the short term, but it also laid a foundation for future coverage, investigative reports, downstream litigation, and Congressional reviews in the years that followed.
“Wendy gave me the ability to take command of a crisis that could have easily overwhelmed me. She helped me sort through the clutter and get our story out faster than I could have ever imagined. She is a wicked-smart force of nature with media contacts that can blow open doors when there’s no time to wait.”
Owner, San Juan Corporation/Gold King Mine
Click here to see a crisis management success story.
At The SolutionPR, we are focused on doing one thing better than anyone else –getting you “earned” media coverage. For over 20 years, The SolutionPR has been a been a boutique PR firm that turns attorneys, doctors and healthcare professionals into thought-leaders and sought-after experts by getting them an unprecedented amount of major news media coverage.